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The 1960s saw fashion reject the conventions and niceties of previous eras. Clothing broke with social traditions that dictated what could be worn when and by whom. In the past, attire had been divided in to 'formal' and 'casual' wear, and distinct separations were made between the styles of clothing worn by men and women. The 1960s, however, saw the emergence of unisex clothing such as denim jeans, which could be worn by both sexes.
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While 1960s fashion was largely youth-driven, fashion icons also dictated the style of older women. Throughout her career, movie star Audrey Hepburn wore simple, flat shoes, three-quarter length pants, and plain black shift dresses. Her clothing style and her beehive hairdo, would be copied by millions of women worldwide.
Clothing styles have always mirrored the prevailing attitudes of the times and this is certainly true of fashion in the 1960s. The decade was marked by sweeping social change and the domination of youth culture - baby boomers were growing up and demanded their own fashion style.
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Reform was in the airas intellectual female thinkers began to state their case. Many joined the Fabian Society, a group of non revolutionary thinking socialists. Others sought reformfor more practical dress, better education, the right to take up paid work ifthey wished and better employment prospects if they were poorly paidwomen. Most importantly brave women campaigned for votes for women andbirth control information even though many never lived to see the changes theyfought for.