A Brief History of Communication - ThoughtCo
Throughout the public health assessment process you will be readying information for release to the public. Several procedures related to the dissemination of information are required or strongly recommended to ensure consistent products are disseminated and in a timely and efficient manner.
It is no secret that time spent on new technology and social media ..
Each time a new medium is introduced it threatens to displace existing media to some degree or another (Dimmick and Rothenbuhler, 1984b). An historical perspective on both the perceived threats at their introduction, and the general effects of new media on magazines throughout this century will provide a better understanding of the current media landscape.
While the further development of printing technology certainly played its part (Edkins, 1978), it is interesting to note the relatively parallel timeline of the peaking popularity of radio and the emergence of the picture magazine. Picture magazines and general interest titles would drive the industry well into the 1960s. The picture magazine can also be seen as a competitive response to radio’s popularity among consumers. Radio was not a visual medium and could never become such. However, magazines were and could tell stories through pictures — large and small. Thus, as a medium, magazines altered their content, forming a new category — the picture magazine. As Peterson explains:
Why Communication is Important in Change Management
Team members will develop strategies for involving and interacting with the public throughout the public health assessment process. The health communication specialist on your team will define which tools are most appropriate for the particular circumstances at your site and when they should be used. In addition to site-specific issues, the team must also consider whether ATSDR has sufficient resources to implement the strategies. Other agencies and groups (e.g., federal, and state health and environmental agencies, tribal governments, local health departments, citizens' advisory groups, and medical advisory groups) may already be working with and providing information to community members at a site. As appropriate, the team should collaborate with these groups to enhance the efficiency, effectiveness, and credibility of public communication and involvement activities. Also, the team may need to change strategies as the public health assessment process progresses.
How to communicate effectively within the change process
Under the Federal Advisory Committee Act (FACA), federal government agencies can convene committees to provide consensus advice and recommendations. FACA committees must meet the requirements of the Federal Advisory Committee Act. They are much more resource-intensive than CAPs and they require a much greater time commitment on the part of community members than CAPs. ATSDR has used FACA committees only in rare situations where sufficient resources are available and community members have indicated a very strong interest in providing consensus advice to the agency. A health communication specialist on your team, or at CIB, can provide more information on FACA committees.
How to communicate effectively within the ..
Health assessors need to share newly learned information with the community in a timely manner. As such, you may disseminate information to the community in the form of fact sheets and other materials throughout the public health assessment process. Materials may need to be translated into another language for some of the community members. In some cases, you may choose to establish a Web site to disseminate and even collect site information. This method should only be considered if recommended by the community and in settings where access to or use of computers is known to be prevalent.
PMBOK 5 glossary A-C Flashcards | Quizlet
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