Women as Sexual Objects - Women in Advertising

The advertising industry has played a huge role in the exploitation and stereotyping of women.

Sexy Women in Ads Seen as Objects - Live Science

I would suggest your magazine focus an article or two on “personification”. Liberty, is personified as a woman, by men! Justice is a woman, Wisdom, Nature . . all depictected in art, sculpture and scripture . . by Men. I would love to see you focus more on that. Then maybe women will begin to see how much we really mean to a Good Man, instead of focusing on what we look like to a jerk.

Women have always been seen as being motherly, domestic, dependent, sexual, and submissive.

Women as Sex Objects and Victims in Print …

Groups on the political right criticize advertising from this perspective Similarly some radical feminist theorists would argue against these images on the basis
that all representations of heterosexual sex are representations of patriarchal domination.) Some parts of sexuality have to do with objectification, so that individual ads in that sense are not false.

As time progressed, pinups went from only capturing women’s heads to capturing their whole bodies.

134] Recognizing that gender play and variation is difficult in a mainstream heterosexual world, Chapkis gives some pertinent examples from her lesbian experiences of how 'objectification' may be used in creative and pleasurable ways (for both, not just one side) where power is not so rigidly exercised.

Many women have ambivalent responses to being addressed as sexual objects.


featured women portrayed as sex objects.

I know there is a huge problem in our society with treating people and animals purely as objects and ignoring the fact that they are also a subject. Technically the pictures depicted here do not really do this as a picture on its own cannot do this. Pictures represent objects and don’t really represent subjects. The picture can be OF a subject, but any picture really only represents the object side of anything. It is only if you interpret the picture as objectifying in some greater sense that it is seen that way. I don’t interpret these pictures as objectifying because I don’t see the subjects in the pictures solely as objects, even though that is what they are in the picture. Basically what I am saying is that there is really nothing wrong with treating people as objects for the purposes of art and photos because art and photos deal in objects. As long as we, the viewers, recognize that the objects in the pictures are also subjects in real life, then there is nothing afoot.

Why Are Women Still Treated as Sexual Objects?

Objectification isn’t inherently bad. Let’s get technical here for a moment. We are all physical objects and thus it is perfectly reasonable and rational to treat one another as objects. If I am walking down the sidewalk I navigate around other people as objects. Sure, I know they are people, but there is a sense in which I perceive and treat them as objects. The problem is when a person or creature is treated ENTIRELY or SOLELY as an object. This point is unfortunately missed by many well-intentioned feminists and other theorists. There is nothing wrong with treating people as objects and in fact it is necessary and natural to do so. We just have to be careful not to treat people only as objects. Any human or animal is both an object and subject to every other human or animal. Things go wrong when we ignore the subject side and treat someone purely as an object of some kind. When I am physically attracted to someone there is no doubt that I am in some sense seeing and treating them as a sexual object and there is nothing wrong with this. Again, it is necessary. Sexuality is inherently object based. At the same time I also see and treat them as a dignified subject who is to be respected as such, and I recognize my dual object/subject nature from their own perspective.

Why Are Women Still Treated as Sexual Objects

My relationship with my current boyfriend is going well. But, it began as him sexually objectifying me and me sexually objectifying myself. Though I am no longer choosing to objectify myself, I feel I should end this relationship because I don’t want to be the recipient of his. He argues that objectification is empowering for women. Any advice please?